Tyler Dantuma

Countdown To Christmas

 
 

Goal:

Increase tie-back to land-based properties, increase engagement on the mobile platform and acquire new customers through on-property promotion.

 
 
 

Insights:

Many clients found value for the product, and pacified concerns that a digital gaming platform would detract from on-property sales.

Illuminated the importance of on-property offerings tied to a campaign as a driver for registration.

Established the use of microsites as an effective engagement tool, prompting the continued use of microsites for future promotions. 

 

Gross Social Revenue

+12%

 

Daily Active Users

+9%

 

Registrations

+101%

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Highlights

 

Client-Focused

Feedback from multiple casinos pointed to a clear desire for increasing registrations and visits back to land-based properties. This promotion offered a vacation prize through the digital gaming platform with corresponding casinos. 

Customer Retention

By offering customers opportunities to communicate with the product every day, we maximized retention over a two week period through a cohesive marketing campaign. Focusing on opt-in offers minimized customer overload and allowed users to engage in promotions of their choice.

Thematic Consistency

By presenting the promotions, sales and game unlocks with a cohesive identity, users were engaged through mobile, web and on property with a recognizable and powerful brand.

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