Goal:

Increase tie-back to land-based properties, increase engagement on the mobile platform and acquire new customers through on-property promotion.

Insights:

Many clients found value for the product, and pacified concerns that a digital gaming platform would detract from on-property sales.

Illuminated the importance of on-property offerings tied to a campaign as a driver for registration.

Established the use of microsites as an effective engagement tool, prompting the continued use of microsites for future promotions.