Highlights
Client-Focused
Feedback from multiple casinos pointed to a clear desire for increasing registrations and visits back to land-based properties. This promotion offered a vacation prize through the digital gaming platform with corresponding casinos.
Customer Retention
By offering customers opportunities to communicate with the product every day, we maximized retention over a two week period through a cohesive marketing campaign. Focusing on opt-in offers minimized customer overload and allowed users to engage in promotions of their choice.
Thematic Consistency
By presenting the promotions, sales and game unlocks with a cohesive identity, users were engaged through mobile, web and on property with a recognizable and powerful brand.