Highlights
Omni-Channel Strategy
The client wanted to understand how some users interacted with this promotion versus others. Focusing on different users with different interests to mobile, land-based and web platforms, planned for the categorization of customers into groups based on purchasing/use habits.
Identifying Personas
Creating personas of participants developed multiple marketing perspectives, allowing for varying funnel strategies, such as mobile-first, casino-exclusive and single-communication. This led to personalized offers, engagement optimization and increased click-through rates.
Flexible Iteration
After a clear trend with A/B tests for channel performance, marketing campaigns were tailored based on segmented customers. Data received through on-site customer surveys was utilized to promote additional communications through email and push notifications.